NEW YORK (AP) – After more than 20 years, CNN’s Lou Dobbs is retiring the name of “Moneyline.”
His nightly news show isn’t going anywhere, nor is it changing much, but beginning next Monday, it will be known as “Lou Dobbs Tonight.” It airs weeknights at 6 p.m. ET for an hour.
The “Lou Dobbs Moneyline” title “connoted, for too many viewers, a market services show, which it has never been,” Dobbs said Monday. The new name better conveys the show’s broader focus, he said.
Particularly since Sept. 11, “Moneyline” has included news of politics and government, science, education and corporate crime along with Wall Street and business news, he said.
Since the stock market plunge – and subsequent plunge in ratings for competitor CNBC – business news hasn’t exactly been a hot seller. Dobbs, however, is dealing from a position of strength: “Moneyline” viewership has averaged 994,000 this year, up sharply from 514,000 in 2002, due in large part to the war in Iraq.
“Lou Dobbs Tonight” will have two new segments: a weekly segment on the military with retired Army Gen. David Grange and periodic “Face Off” debates on pressing issues.
Segments such as “CEO of the Week” and “Editor’s Circle,” with top business news journalists, will continue.
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