The recent headline “Nonprofit groups back banner use” in the July 10 Sun Journal made me pause. While selectmen addressed whether banners should be hung, they missed a larger issue surrounding healthy behavior and positive role modeling.

Obesity has been identified as a major threat affecting at least one child in five. Soda has been recognized as the single largest source of refined sugar. Some 20-ounce sodas have as much sugar as three candy bars.

In response to these troubling trends, our board unanimously passed a policy prohibiting us from serving or advertising soda at events we sponsor or co-sponsor. This policy recognizes that serving or advertising soda sends a message that soda is at least harmless – and it’s not. Although soda is far from alone in providing individuals with empty calories, the extent to which soda is consumed gives it special importance.

While many people believe addressing nutrition is a personal responsibility, it is also a community responsibility to model responsible health behavior. While prohibiting the banners would accomplish this end, it would be unfortunate to limit the free advertising that nonprofits currently enjoy by their use. An organization might prefer to promote an event using a healthy product alternative.

Joan Orr, program director, Healthy Community Coalition, Wilton

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