First we had ice cream. Then we had premium ice cream (you can tell it’s premium because instead of 2-quart bricks, it comes in rounded-off 1.75-quart cartons, so it costs more than it seems to.
Then we got super-premium ice cream (first Haagen-Dazs and Ben & Jerry, and now many, many kinds) in pint cups.
And now, thank goodness, because super-premium ice cream had lost some of its premium-osity, Haagen-Dazs brings us six flavors of Reserve Series “unique flavor combinations from around the world.”
Haagen-Dazs is perhaps to be commended for not calling them “hyperpremium” or “uberpremium,” but they do cost more than regular Haagen-Dazs. At one store where regular old Haagen-Dazs costs $3.68 a pint, the Reserve Series flavors (including toasted coconut sesame brittle, pomegranate chip and Brazilian acai berry sorbet) cost $4.59 a pint.
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