President’s message
A wise person once said a smile is one’s best accessory. I happen to agree!
It is my wish for all of you as River Valley Chamber members to allow the Chamber to be your smile for you and your business. Allow us to work our magic to increase your customer satisfaction, showcase your products and services, and be the most you can be for your customers through all of our resources available to you as a Chamber member: website, print advertising, marketing ideas, and personal service with our Chamber administrator, Peter Perry.
One of our ways in giving back to the community is to offer resources that promote productivity, assist in fundraising, and putting you in contact with the community. Call today to engage in the Stash for Cash Community Fundraiser. This product was designed with you in mind – a way to increase your bottom line while supporting the business that supports you. Call today to get your tickets and you could be the next Stash for Cash winner!
It is that time again to start making our lists and checking them twice and we are not talking about the grocery list. We are referencing your Christmas shopping list. We have come together once again to offer you, the citizens of the River Valley, not only one-stop shopping for everyone on that list, but also a perfect place for the entrepreneur in all of us to show case your skill and talent, whether it be jewelry, candy, Christmas wreaths, or other handcrafted items. Call today to reserve your spot for the Annual Christmas in the Valley Craft Fair Saturday, December 4, 2010, from 9 a.m.-2 p.m. at Mountain Valley High School on Hancock St. in Rumford.
The new Four Season Guide Book that the Chamber publishes annually is out and every tourist who walks into the Information Center will walk out with one of them. Featured inside the guide book is a wealth of information about our River Valley area: points of interest, a blurb about each of our 10 member towns, events in our area, as well as the Chamber’s membership directory and ads from our Chamber members. Over 10,000 of these are printed yearly and are distributed throughout the seven State Information Centers, as well as our lodging facilities, in re-location packets that are sent out weekly to interested people who want to either visit or relocate to our area. What an advertising opportunity for any Chamber member with distribution that far and wide.
It is time to join YOUR Chamber. We have wonderful benefits for being a Chamber member and at very affordable dues. Have a voice in your community; join our board of directors. The Chamber has some open seats. Call the Chamber office or stop by and pick up your application to become a director. Take pride in your community and get involved today!
Enjoy this time of year; it is a time to rejoice in our health, spirit of love, and giving!
Laurieann Milligan
President, River Valley Chamber
“It’s Happening Here!” is more than just a marketing slogan for Captain John Bennett of the Salvation Army in Lewiston. As his organization anticipates the arrival of the holiday season, the words evoke an image of community generosity, alive and well right here at home. The welcomed return of the Taste of Home Cooking School, an event sponsored by the Sun Journal with proceeds benefiting the Salvation Army, is representative of the community’s giving spirit and, in fact, has become a signature kick-off to the holiday season for the non-profit organization according to Bennett.
“The Taste of Home Cooking School signals, for us, the beginning of the holiday season,” explains Bennett. “It happens just in time to get us through Thanksgiving.” Five hundred families turn to the Salvation Army each year for either Thanksgiving or Christmas dinner. Bennett continues, “The cooking school proceeds help make providing these dinners possible.”
The idea of bringing the Taste of Home School to Lewiston originated with two Sun Journal advertising department staff members, Jeff Haggerty and Jody Jalbert.
“Jeff received a flyer in the mail advertising what was then referred to as Homemaker Schools,” says Jalbert. “I recognized the Reiman Publications styling of the flyer, having received their cooking magazine in my own home.”
The two thought sponsoring such an event would be fun, something different that would have widespread appeal, particularly for a middle-age audience. They presented the idea to Steve Costello, VP of Advertising and Marketing and, with his support, set to work coordinating a show. As part of the plan, the proceeds from the show would benefit the Salvation Army.
Just as Haggerty and Jalbert had suspected, the first year’s event was a sell out attracting people from Maine and New England.
“The response was overwhelming,” comments Jalbert, who has since become the point person for the event. “In all the years since the first, it never ceases to amaze me the response we get for the Taste of Home Cooking School.”
Following the show, every year Jalbert receives thank you letters from attendees who enjoyed the event and want to see it continue. Laughs Jalbert, “People start calling early, just so they don’t miss the date to get their tickets!”
In the six years the Sun Journal has coordinated the Taste of Home Cooking School, the consistently sold-out event has been a collaborative effort of Reiman Publications, the newspaper staff, co-sponsoring area businesses, the Salvation Army, and a team of volunteers.
The co-sponsorships of area businesses including Hannaford, Agren Appliance, Hammond Lumber, and Blais Flower Shop are critical to the show’s success. Jalbert elaborates.
“Hannaford is our biggest contributor as they supply all the food we need for the show. I bring them a Taste of Home cookbook and a shopping list, provided by Homemaker Ventures, of what we’ll need for the recipes we’ll be preparing at the show. In addition, they select a couple of recipes from the book and fill twenty door prize bags with all the ingredients needed to prepare those recipes.” The business also provides 1,000 bags to be utilized as gift bags for all the attendees of the event. “And, Hannaford serves as a ticket outlet for the school. We can really thank them for the show being sold out every year,” stresses Jalbert.
Agren Appliance of Auburn, who has co-sponsored every school since 1996, outfits the Lewiston Middle School auditorium stage with all the necessary cooking conveniences.
“Their contribution is significant with two microwaves, two stoves, a refridgerator, and two large screen televisions with video systems that project everything the home economist is doing on stage to the entire audience,” says Jalbert. “They make sure everything is up and ready to go.”
As with any good Broadway production, the show also requires a set.
“Hammond Lumber provides us with a full kitchen backdrop complete with sink, countertops, and cupboards,” describes Jalbert. “The finishing touches are provided by Blais Flowers. They decorate the set and create a mood with a beautiful harvest theme.”
Volunteers from the Salvation Army prepare the event registrant gift bags. Other Sun Journal staff members and their assorted family and friends donate their time behind the scenes, preparing items to be used as the “finished” recipe to show the audience the night of the show, baking off items made during the show, and being on hand for set up and
breakdown at the night’s end.
Jalbert recognizes the base of volunteers as the event’s safety net. “We wouldn’t have such a smooth-running event without the help of our volunteers. “
For those attending the Taste of Home Cooking School 2003 for the first time , Jalbert provides a little preview.
“The home economist will demonstrate eleven to thirteen recipes, with periodic breaks. She’ll impart time saving tips, storage suggestions, cooking hints, and tricks of the cooking trade. At the end of the night, we have something called the ‘Parade of Foods’ where the evening’s preparations, dishware and all, are given away to the audience as drawings.” Jalbert continues.
Attendees can also enter their names into the drawings of area vendors who will have booths set up at the event and door prize winners will be announced throughout the evening. This year, the Salvation Army will be on hand with an information booth.
School has evolved over the years. Only six years ago, the production featured more labor-intensive recipes. With more families under time constraints, both parents working, and eating on the run, today’s cooking schools offer recipe demonstrations for meals that are wholesome yet quick to prepare.
“Our recipes are now patterned after the needs of busy cooks. With so many women working and more men finding themselves faced with the responsibilities of meal preparation, even our national company sponsors including the Campbell’s Soup Company are looking to recipes with five or fewer ingredients and requiring a prep time of 30 minutes or less,” states Sandy Bloom, Executive Director of Homemaker Ventures for Reiman Publications in Wisconsin.
“The culture of our company is family. Consequently, we look for recipes for our cookbooks, magazines and schools that feature meals that are nutritionally sound, attractive, appealing, and yet leave time for family and conversation over good food.”
Bloom also adds that Reiman Publications is a very community-conscientious company that supports such endeavors as the Campbell’s “Labels for Education” program. “We always like to see the ticket proceeds of our events benefit the community.”
On that note, perhaps no one is more pleased than Captain Bennett, who will this year be able to express his gratitude to the Taste of Home Cooking School audience in person.
“The involvement of the community on this project has truly impressed me. From the area businesses donating their time and services to the volunteers working long hours for me, it speaks volumes about the character of the people who live and work here,” confirms Bennett. “I’m really going to enjoy the opportunity to personally say thank you.”
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