LEWISTON — Rainbow Federal Credit Union announces its new name and complete rebrand: Dirigo Federal Credit Union.
In addition, the credit union is launching a new website and logo and has plans to renovate all branch locations.
Beginning in late 2016, Rainbow initiated the process of rebranding and renaming with local branding agency Anchour. The goal was to emphasize the foundational values of the credit union, which was chartered in 1956, while also communicating the brand’s commitment to their future leadership and integrity.
Dirigo Federal Credit Union will begin rolling out its new brand, beginning with an official launch on Oct. 10. Renovations to branches began in August and will continue into early 2018. In the meantime, Dirigo will continue to honor all Rainbow-branded items, including debit cards, checks and loan payments to make it easier for members.
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