BETHEL — Community Concepts is offering two workshops with social media expert and strategist Abbie McGilvery on Thursday, May 3, at the GEM Theater, 23 Cross St.
The first is titled “Building Your Brand From the Inside Out” and will be held from 9 to 11:30 a.m.
The second is “Facebook: Intermediate Topics for Business” and will be held from 12:30 to 3 p.m.
Building a strong brand identity — the foundation for all marketing and social media activities — will be explored in the morning workshop. Those attending should gain an in-depth understanding of the components of a brand and how to consistently reflect these components.
The afternoon workshop brings to light the recent changes to the Facebook news feed algorithm and how small businesses and organizations can leverage their presence on Facebook. During this interactive workshop, attendees will learn the tips and tricks needed to rise above the algorithm changes and how to avoid theft of private information through Facebook. Facebook Insights will be discussed in depth.
Register for these workshops online on Eventbrite https://www.eventbrite.com/. Members of any chamber of commerce in Oxford County may attend one workshop for $25 or both workshops for $45. Nonmembers of a chamber may attend one workshop for $30 and both workshops for $55.
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